Websites
Before you redesign: seven things a new website should fix first
A redesign that only changes how a site looks rarely changes results. These are the problems worth solving before anyone opens a design tool.
Insights: Straight answers about digital work.
What we’ve learned building websites, stores, apps and AI systems — written for the people who run businesses, not for other agencies.
SEO & AEO
SEO vs AEO: what changes when search engines start answering
Answer engine optimisation builds on SEO rather than replacing it. Here is what actually changes, what stays the same, and where to start.
AI & automation
Where AI automation pays off in a small business — and where it does not
A practical way to decide which tasks to automate with AI first, which to leave alone, and how to keep people in control.
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