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Digital Marketing & Lead Generation: Marketing measured in enquiries, not impressions.

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What is digital marketing and lead generation?

Digital marketing is promoting a business through online channels — paid search, paid social, email, content and landing pages — and measuring which activity produces customers. Lead generation is the part focused on capturing and qualifying enquiries. Witty plans campaigns around a clear offer, builds the pages they point to, and tracks results to the enquiry.

Ads are easy to switch on and easy to waste money on. We start with the offer, the audience and the page a click lands on, then set up tracking so every pound, dollar or rupee is accounted for.

Sound familiar?

Problems we solve

  • Ad spend with unclear results

    Without conversion tracking, you cannot tell which campaigns bring customers. We fix measurement first.

  • Clicks land on the homepage

    Dedicated landing pages matched to each campaign convert far better than generic pages.

  • Leads arrive, then go nowhere

    Fast follow-up, qualification and nurturing — automated where sensible — keep leads warm.

  • Channels run in silos

    Search, social, email and content should support each other with one plan and one report.

What’s included

What we deliver

Pick what you need, or let us recommend a scope after a short discovery call.

  1. Paid search advertising

    Google Ads search and Performance Max campaigns structured around intent, with negative keywords and budget control.

  2. Paid social campaigns

    Meta, Instagram, TikTok and LinkedIn campaigns with creative built for each placement.

  3. Campaign strategy

    Offer, audience, channel mix, budget and timeline agreed before launch.

  4. Lead-generation funnels

    Landing pages, lead magnets, forms and follow-up sequences connected to your CRM.

  5. Conversion rate optimisation

    Analytics review, heatmaps where useful, and tested improvements to pages and forms.

  6. Email marketing & automation

    Welcome series, nurture flows, newsletters and re-engagement campaigns.

  7. Analytics & measurement

    GA4, conversion tracking, UTM conventions and dashboards that tie spend to enquiries.

Platforms & tools we typically use

  • Google Ads
  • Meta Ads
  • TikTok Ads
  • LinkedIn Ads
  • GA4
  • Google Tag Manager
  • Looker Studio
  • Email automation

How it works

From first call to results

  1. Step 1: Audit & tracking

    Review past campaigns and make sure conversions are measured correctly.

  2. Step 2: Plan

    Offer, audiences, channels, creative and landing pages.

  3. Step 3: Launch

    Campaigns go live with close monitoring in the first weeks.

  4. Step 4: Optimise

    Shift budget to what works, test creative and pages, report monthly.

FAQ

Questions we’re often asked

Straight answers about digital marketing & lead generation. Can’t see your question? Ask us directly.

What budget do we need for paid ads?

It depends on your market and the cost of a click in your industry. We usually recommend a test budget large enough to gather meaningful data within a month, then scale what works. We will give you a recommendation after looking at your market.

Do you manage the ad accounts or do we?

Campaigns run in ad accounts you own; we manage them with your permission. You keep full access and all the data.

How do you report results?

A monthly report showing spend, leads, cost per lead and, where your systems allow, which campaigns produced customers — with what we are changing next and why.

Works well with

Related services

Your project is the missing tile.

Tell us what you’re trying to achieve. We’ll come back with honest advice, a recommended approach and next steps — whether or not we’re the right fit.

Start a project contact@wittywebsolutions.com